It’s The Young Adult Caregiver, Stupid!
Let this be a wake up call to the world, or at least anyone who reads this piece—gone are the days of treating the “patient.” That word is spun around faster than a regulatory attorney’s head when...
View ArticlePutting Risk into Proper Perspective
A few years ago when my wife and I bought our home, we found it had high radon levels. Released as a breakdown product from uranium, it seeps from the ground into homes, is inhaled and can cause lung...
View ArticleChange Is the Only Constant
For new cancer drugs, the world is changing. With costs expected to rise 20% annually over the next few years, payers, patients, clinicians and policy makers are taking notice and demanding more, not...
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Capturing the Moment
Summer is almost here and that means many of us are preparing to take a well-deserved vacation. And whether you are thinking about going on safari in South Africa, wine tasting at the O Chateau in...
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eyeforpharma’s 12th Annual Commercial Pharma Conference
As the competition escalates and regulation changes in the healthcare ecosystem, pharma needs to innovate, become customer centric and provide values to customers in order to stay ahead and secure...
View ArticleLeveraging Four Distinct Patient Archetypes to Drive Engagement
In the healthcare industry today, patients are empowered. They are more informed than ever before. Recent multi-channel advancements in technology allow patients to know what they want and need, before...
View ArticleDirect-to-Patient Models in Pharma—A Harbinger of Things to Come?
In recent years, pharmaceutical companies have implemented a few direct-to-patient models in the United States to directly sell and distribute prescription pharmaceutical products to patients. As with...
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The History of Bio-Pharma Industry M&As, Lessons Learned and Trends to Watch
Many people believe the bio-pharma industry is oligopolistic, similar to the car or airline industries, with only a few huge players in the game. The reality, however, is that it is extremely...
View ArticleBig Changes to Come as Sermo and WorldOne Unify
WorldOne, a global leader in healthcare data collection, insights and intelligence, is preparing to unify the company’s various divisions, including WorldOne Interactive and Sermo, into a single brand....
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Fifteen Ways Pharma Can Take Advantage of Twitter’s Redesign
Twitter gave itself a facelift. You may not have noticed if you are one of the many people who mostly use Twitter on a mobile device, but Twitter users’ pages on web browsers look a little different...
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